Selling sponsored space is another option for the independent publisher. While this was associated with prominent flashy banner ads, this is changing and expanding in many ways. In my view, the successful strategy is to use selected and relevant sponsors to introduce, give access or extend the value offered by premium content.
A relevant product or service can sponsor a news channel or RSS feed. Sponsors can also sponsor a rich section of additional related content to a standard article. Having a resourceful bibliography or annotated resources section in your next ebook or mini-guide is also fertile ground to effectively showcase relevant sponsors.
X-events, podcasts, live and recorded web conferences, online interviews are great unobtrusive and relevant sponsorship opportunities.
